Legal Certainty Of Regulations For Fast-Moving Consumer Goods Companies Practicing Greenwashing

Abstract

Greenwashing carried out by FMCG companies. For example, the world's largest FMCG companies in the food and beverage sector, Nestlé and Coca-Cola, have campaigned for misleading environmentally friendly packaging. Greenwashing not only harms consumers, but also the environment and the company itself. The purpose of this study is to understand FMCG companies that claim to be environmentally friendly can be said to be practicing greenwashing. To understand the responsibilities of FMCG companies that practice greenwashing. To understand the concept of future regulations regarding greenwashing practices carried out by FMCG companies. The method used in this study is normative juridical, using a legislative and conceptual approach. The results of this study obtained first, in fact FMCG companies can be said to be greenwashing if a company claims to be environmentally friendly on its packaging label without any basis and fulfills one of the 7 (seven) sins greenwashing namely hiding information which can actually be said to be a practice greenwashing. Second, in the legal context in Indonesia, the practice of greenwashing poses a serious threat to FMCG companies because there are no specific regulations governing it, despite general provisions in the Consumer Protection Law and the UUPPLH. Third, the concept of future regulations regarding the practice greenwashing by developing more comprehensive and specific regulations to ensure legal certainty, Lon Fuller's theory of legal certainty, which must meet eight points, can be applied. This is necessary to address this challenge and provide better protection for consumers and the environment.