DIGITAL BRANDING STRATEGY FOR HALAL FASHION PRODUCTS IN INCREASING MARKETING
Keywords:
Digital Branding, Marketing Strategy, Marketing Enhancement
Abstract
Brands become things that can make an impression and keep consumers to be loyal customers. Building the right personal branding is the key to winning competition in the era of digitalization by doing digital branding. The aim of this research is to understand and describe the digital branding strategy that halal fashion products can enhance marketing. This research uses qualitative methods. It was carried out at Agen Rabbani Kota Jombang which is located at Jl. Kusuma Bangsa No. 73, Pulo Lor, Kec.Jombang, Kab. Jomban with primary and secondary data collection. Then a descriptive analysis of the data is carried out to draw conclusions. Based on the studies already carried out, the conclusion can be drawn that the digital branding strategy (X1) has a significant positive impact on marketing improvement. The results of research on halal fashion product variables (X2) have an impact on the implementation of digital Branding strategy in enhancing marketing at Agen Rabbani Kota Jombang.
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Fauzan, Fajar, and Aning Sofyan. "Saint Barkley's Branding Strategy In Instagram."
Proceedings of Communication Management 6, no. 1 (2020): 207–10.
Ferbita, Lyra Vellaniza, Yanti Setianti, and Susanne Dida. "Digital Branding Strategy
Indonesian Institute of Sciences (LIPI) through social media." Journal Acta Diurna 16, no. 2 (2020): 113–36. https://doi.org/10.20884/1.actadiurna.2020.12.2.2865.
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Hidayanto, Syahrul, and Ishadi Soetopo Kartosapoetro. "Digital Branding Strategy on Social Crowdfunding Startups (Case Study on Kitabisa.Com)." COMMUNICATIVE: Scientific Journal of Communication 9, no. 1 (2020): 19–33.
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James W, Elston D, Treat J et al. "Finish No Title No Title No Title." Andrew's Disease of the
Skin Clinical Dermatology., 20AD.
Jannah, Dinda Miftahul, and Indra Novianto Adibayu Pamungkas. "Digital Branding of Hotel Kollektiv Bandung through Instagram for Generation Z Market Share." E-Proceedings of Management 6, no. 1 (2019): 1372–1479. http://kollektivhotel.com/.
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Development and strategy)." AL-IQTISHAD: Journal of Economics 15, no. 1 (2023): 142–
60. https://doi.org/10.30863/aliqtishad.v15i1.4208.
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September (2022): 132–41.
Mutmainah, and Muhammad Ryan Romadhon. "Influence of Halal Lifestyle, Islamic Branding, and Social Media Marketing on Muslim Fashion Purchasing Decisions." Airlangga Journal of Innovation Management 4, no. 2 (2023): 158–71.
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"No Title," 2020.
Ranto, Dwi Wayu Pril. "Creating Islamic Branding as a Strategy to Attract Buying Interest
Consumers." Jbma I, no. 2 (2013): 1–11.
Rosadi, Raesita Rakhmawati, Gunawan Wiradharma, Melisa Arisanty, Political Sciences, Open University, Jalan Cabe Raya, Pondok Cabe, and South Tangerang. "Volume V No II ( 2022 ) WONDERFUL INDONESIA CAMPAIGN AS INDONESIA ' S NATION" V, no. II (2022): 10–11.
Sipasi, Eman, Ellen Meianzi Yasak, Study Program, Communication Sciences, University
Tribhuwana, and Tunggadewi Malang. "East Java Park Group's Branding Strategy as a Tourism Icon of Batu City" 6, no. 3 (2017): 59–
66.
Sitorus, Melly, and Ani Faujiah. "Opportunities for the Halal Fashion Creative Industry in Indonesia."
Education Management and Sharia Economics 4, no. 1 (2023): 141–54.
Susilawati, Nilda, Miti Yarmunida, and Khairiah Elwardah. "The Halal Fashion Trends for Hijabi Community: Ideology and Consumption." Dinar: Journal of Islamic Economics and Finance 8, no. 2 (2021): 35–46. https://doi.org/10.21107/dinar.v8i2.9683.
Widyastuti, Dyah Arini, Pamerdi Gili Wiloso, and Seto Herwandito. "Analysis of Personal Branding on Social Media (Case Study of Sha'an D'anthes Personal Branding on Instagram)." Jurnal inovasi 11, no. 1 (2017): 1–16.
Published
2025-01-15
How to Cite
Putri, E., Amarudin, A., Ashlihah, A., Ismail, N., & Hamid, A. (2025). DIGITAL BRANDING STRATEGY FOR HALAL FASHION PRODUCTS IN INCREASING MARKETING. ADILLA : Jurnal Ilmiah Ekonomi Syari’ah, 8(1), 40-60. https://doi.org/https://doi.org/10.52166/adilla.v8i1.6630
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Articles
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