ANALYSIS OF DROPSHIPPING AND RESELLER BUSINESS MODELS AS A LOW-RISK E-COMMERCE STRATEGY
Keywords:
E-commerce dropshipping, reseller, business model, low risk
Abstract
This article discusses the analysis of dropshipping and reseller business models as a low-risk e-commerce strategy. Dropshipping and reseller are two popular methods used by business actors to run a business online without the need to manage the stock of goods directly. This research aims to explore the advantages and disadvantages of both business models, as well as how they can be attractive alternatives for beginner entrepreneurs or those who want to reduce financial risks in running an e-commerce business. The results of the analysis show that while both models offer significant profit potential, the risks associated with product quality, delivery, and price competition remain major challenges. However, with the right strategy, both dropshipping and reseller can be an effective option to start a business with limited capital and more controlled risks. This analysis discusses the benefits, risks, and long-term implications of each model on customer satisfaction and business sustainability. The results are expected to provide strategic guidance for e-commerce business players in choosing the right model according to their risk profile and business goals in designing and developing efficient and sustainable business strategies.
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References
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Anisa, Sabrina Nur, Septiana Aulia, Afeizka Indah, M. Arif Krui Dipa, and Maya Panorama. “Analisis Peran Infrastruktur Dalam Pertumbuhan Ekonomi Pembangunan Di Kota Palembang.” Jurnal Publikasi Ekonomi Dan Akuntansi 4, no. 1 (January 9, 2024): 36–54. https://doi.org/10.51903/jupea.v4i1.2435.
Ashford, Nicholas A. “Published in Innovation-Oriented Environmental Regulation: Theoretical Approach and Empirical Analysis.” ZEW Economic Studies. Copyright ©. Springer Verlag, 2000.
———. “Published in Innovation-Oriented Environmental Regulation: Theoretical Approach and Empirical Analysis.” ZEW Economic Studies. Copyright ©. Springer Verlag, 2000.
Asnawi, Anita. “Kesiapan Indonesia Membangun Ekonomi Digital Di Era Revolusi Industri 4.0.” Syntax Literate ; Jurnal Ilmiah Indonesia, 2022. https://api.semanticscholar.org/CorpusID:245965326.
Barton Marie Watkins Roger Jarjoura, William H. “Communities: Toward Comprehensive Strategies for Youth Development,” 1997. http://digitalcommons.unomaha.edu/slcek12http://digitalcommons.unomaha.edu/slcek12/41.
Bernard Manyena, Siambabala. “DISASTER RESILIENCE IN DEVELOPMENT AND HUMANITARIAN INTERVENTIONS,” 2009.
Brea, Edgar, Ida Someh, Emma Freya, Brett Thebault, and Shazia Sadiq. “Integrating Design Thinking and Agile Approaches in Analytics Development: The Case of Aginic.” Journal of Information Technology Teaching Cases, November 1, 2023. https://doi.org/10.1177/20438869231178035.
Dziawgo, Leszek. “Greening Financial Market.” Copernican Journal of Finance & Accounting 3, no. 2 (October 21, 2014): 9. https://doi.org/10.12775/cjfa.2014.014.
“Impact Of Social Media On Consumer Behaviour and Preference,” n.d. www.ijfmr.com.
Israfilzade, Khalil. “ADVANTAGES AND DISADVANTAGES OF DROP-SHIPPING.” Молодий Вчений 7 (July 1, 2017): 410–13.
Kavanagh, Gráinne, Maeve Henchion, Mary Mccarthy, Sinead Mccarthy, and Gwilym Williams. “Available Online at Www.Fooddynamics.Org.” Int. J. Food System Dynamics. Vol. 3, 2012. www.fooddynamics.org.
Kelly, Michehl J, Sean-Louis Schaan, and Hklkne Joncas. “STRA TEGF COLLABORATION BETWEEN TECHNOLOGY ENTREPRENEURS AND LARGE CORPORATIONS: KEY DESIGN AND MANAGEMENT ISSUES,” n.d.
Kisielnicki, Jerzy, and Anna Maria Misiak. “Effectiveness of Agile Implementation Methods in Business Intelligence Projects from an End-User Perspective.” Informing Science: The International Journal of an Emerging Transdiscipline. Vol. 19, 2016. http://www.informingscience.org/Publications/3515.
Koroljov, Mark. “E-Commerce: Dropshipping Business Model,” n.d.
Laine, Marja. “Culture in Sustainability – Defining Cultural Sustainability in Education.” Discourse and Communication for Sustainable Education 7, no. 2 (December 1, 2016): 52–67. https://doi.org/10.1515/dcse-2016-0016.
Lu, Zhang. “Research on the Improvement of Supply Chain Management Under Drop-Shipping Model,” 2017.
Manajemen Perubahan Dalam Menghadapi Tantangan dan Mengoptimalkan, Peran, Rizka Aulia, Ekonomi dan Bisnis Islam, Uin Sumatera Utara, and Indonesia Nuri Aslami. “The Role of Change Management in Facing Challenges and Optimizing Opportunities in the Digital Age.” Journal of Nusantara Economic Science (JNES) e-ISSN. Vol. 1, 2023.
Mar Delgado-Serrano, María del, Pieter Vanwildemeersch, Silvia London, Cesar E. Ortiz-Guerrero, Roberto Escalante Semerena, and Mara Rojas. “Adapting Prospective Structural Analysis to Strengthen Sustainable Management and Capacity Building in Community-Based Natural Resource Management Contexts.” Ecology and Society 21, no. 2 (2016). https://doi.org/10.5751/ES-08505-210236.
Masha, Edward M. “The Case for Data Driven Strategic Decision Making.” European Journal of Business and Management Www.Iiste.Org ISSN. Vol. 6. Online, 2014. www.iiste.org.
Miklosik, Andrej, Martin Kuchta, Nina Evans, and Stefan Zak. “Towards the Adoption of Machine Learning-Based Analytical Tools in Digital Marketing.” IEEE Access 7 (2019): 85705–18. https://doi.org/10.1109/ACCESS.2019.2924425.
Modaressi, Hormoz, Evelyne Foerster, and Amelie Vagner. “Enhancing Resilience of Communities and Territories Facing Natural and Na-Tech Hazards.” Geophysical Research Abstracts. Vol. 13, 2011.
Monaghan, Kim, and Lesley Curthoys. “Ducation for Environment E Addressing Barriers to Ecological Literacy,” n.d.
Öznacar, Behcet. “Risk Management Strategies in School Development and the Effect of Policies on Tolerance Education.” In Open and Equal Access for Learning in School Management. InTech, 2018. https://doi.org/10.5772/intechopen.70787.
Prasetyo, Rizky Bima. “Pengaruh E-Commerce Dalam Dunia Bisnis.” Vol. 1, 2023. https://journal.sabajayapublisher.com/index.php/jmeb.
Royan, Fadhil Ar, Maharani Nazwa, Shella Anggraini Nurfadliah, Shiva Aprilia, Winni Fazira, and Hendra Riofita. “Strategi Pengembangan Sumber Daya Manusia Dalam Era Digital Pada E-Commerce Di Kota Pekanbaru Human Resource Development Strategy in The Digital Era in E-Commerce in Pekanbaru City.” SINOMIKA JOURNAL | VOLUME 2, no. 5 (2024). https://doi.org/10.54443/sinomika.v2i5.1771.
Sandra Yofa Zebua, Rony, MPd Chandra Hendriyani, CHCM Rani Sukmadewi, Mab Abdurrahman Rahim Thaha, Mab Rusdin Tahir, CIQnR Ratih Purbasari, MSM Nurillah Jamil Achmawati Novel, et al. BISNIS DIGITAL (Strategi Administrasi Bisnis Digital Untuk Menghadapi Masa Depan), n.d. www.sonpedia.com.
Schlebusch, Sanmarie. “Planning for Sustainable Communities: Evaluating Place-Making Approaches.” Agriculture, Forestry and Fisheries 4, no. 4 (2015): 59. https://doi.org/10.11648/j.aff.s.2015040401.18.
Selliers, Daisy De, and Catalina Spataru. “Corporate Strategies for a Circular Economy: A Comparative Study of Energy Companies,” n.d.
Sergeant, Christopher J., Brendan J. Moynahan, and William F. Johnson. “Practical Advice for Implementing Long-Term Ecosystem Monitoring.” Journal of Applied Ecology. Blackwell Publishing Ltd, 2012. https://doi.org/10.1111/j.1365-2664.2012.02149.x.
Thaler, Thomas, Susanne Hanger-Kopp, Thomas Schinko, and Ralf Nordbeck. “IScience Addressing Path Dependencies in Decision-Making Processes for Operationalizing Compound Climate-Risk Management.” ISCIENCE 26 (2023): 107073. https://doi.org/10.1016/j.isci.
Troy, Douglas A, Anne Carson, Jean Vanderbeek, and Anne Hutton. “Enhancing Community-Based Disaster Preparedness with Information Technology: Community Disaster Information System,” n.d.
Walt, M S Van Der. “Competitive Analysis: A Tool to Enhance the Process of Strategy Formulation by Daniël Gerhardus Mostert Assignment Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Philosophy (Information and Knowledge Management) at the University of Stellenbosch,” 2005.
Widya Astuti, Aurelia, Azka Muharam, Politeknik Siber Cerdika Internasional, and Universitas Swadaya Gunung Jati. “PERKEMBANGAN BISNIS DI ERA DIGITAL,” 2023. https://jmi.rivierapublishing.id/index.php/rp.
Yuniarti, A. “Pemberdayaan UMKM Tentang Pentingnya Adaptasi Digital Dan Legalitas Usaha Di Limpomajang Kec. Majauleng Kab. Wajo.” Jurnal Pengabdian Masyarakat Dan Riset Pendidikan 2, no. 1 (2023): 299–306. https://doi.org/10.31004/jerkin.v2i1.177.
Zelenko, E, and Ye Kataieva. “ЗАСТОСУВАННЯ МЕТОДІВ ТА ЗАСОБІВ МОДЕЛЮВАННЯ APPLICATION OF MODELING METHODS AND FACILITIES Classification and Synthesis of the Main Dropshipping Disadvantages to Eliminate Them Using Software Agents,” n.d. https://doi.org/10.15407/emodel.45.02.115.
Published
2025-01-15
How to Cite
Muhammad, A., Sa’bandiyah, U., Amri, A., Munawaroh, W., Rohma, S. P., & Juwita, Y. (2025). ANALYSIS OF DROPSHIPPING AND RESELLER BUSINESS MODELS AS A LOW-RISK E-COMMERCE STRATEGY. ADILLA : Jurnal Ilmiah Ekonomi Syari’ah, 8(1), 90-102. https://doi.org/https://doi.org/10.52166/adilla.v8i1.6514
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Articles
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