Factors Influencing Customer Loyalty Sharia Business Management Perspective (Study of Assalam Fashion Kios In Berbek Nganjuk Market)

  • Dwi Sri Wahyuningsih UIN Sayyid Ali Rahmatullah Tulungagung
  • Muhammad Alhada Fuadilah Habib UIN Sayyid Ali Rahmatullah Tulungagung
Keywords: Customer Loyalty, Sharia business, Management perspective


In this era, business competition is getting tougher, thus requiring entrepreneurs to
have a special strategy to win the competition. Based on the theory of customer loyalty
factors from the perspective of sharia business management, the loyalty factor that can be
used is to serve and be humble, honest and trustworthy, not to badmouth, and to act fairly in
business. This research tries to analyze the factors of customer loyalty that the Assalam
Clothing Kios grows and maintains customer loyalty. The method used is descriptive
qualitative with data sources obtained from interviews, observation, and literature study.
Based on the research that has been done, the results show that Kios Assalam Clothing is
successful in maintaining and growing customer loyalty by using factors that lead to
customer loyalty in the form of serving and being humble, honest and trustworthy, not liking
to badmouth, and being fair to customer.


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How to Cite
Wahyuningsih, D., & Habib, M. (2023). Factors Influencing Customer Loyalty Sharia Business Management Perspective (Study of Assalam Fashion Kios In Berbek Nganjuk Market). Madani Jurnal Politik Dan Sosial Kemasyarakatan, 15(01), 207-224. Retrieved from https://e-jurnal.unisda.ac.id/index.php/MADANI/article/view/4083