PERANAN AUDIT OPERASIONAL DALAM MENUNJANG  EFEKTIVITAS PENJUALAN PADA PT. CEN TUNG  INTERNATIONAL Sidoarjo

Alfian Helmy

Alfian Helmy Universitas Islam Darul 'Ulum Lamongan

Keywords: Operational Audit, Sales Effectiveness

Abstract

Operational audit is an appropriate tool for management to assess the level of effectiveness of the
company's operations, especially in sales activities. Because the sale is a means used by the company
to obtain the maximum profit possible. This study aims to determine the level of sales effectiveness
and to determine the role of Operational Audit at PT. CEN TUNG INTERNATIONAL Sidoarjo. This
research is done by using quantitative descriptive method. The results show that the effectiveness of
sales in terms of budget and sales realization is able to meet the targets set by the company. For
operational audit that has done have a role in supporting the effectiveness of sales at PT. CEN TUNG
INTERNATIONAL Sidoarjo. The conclusion of the results of this study is that sales in 2014, 2015 and
2016 have been implemented effectively by PT. CEN TUNG INTERNATIONAL Sidoarjo, this can be
seen from the results of the percentage of budget reports and the realization of sales for three years ie
the period 2014-2016.

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