ANALISIS RETORIKA FERRY IRWANDI DALAM VIDEO YOUTUBE: “HOW TO BE A GOOD STORYTELLER”

  • Indah Sulmayanti Universitas Nurul Huda
  • Uswatun Hasanah Universitas Nurul Huda
  • Mimin Trianjani Universitas Nurul Huda
  • Listia Eka Sari Universitas Nurul Huda
DOI: https://doi.org/10.52166/pentas.v11i2.10282
Keywords: Rhetoric, Aristotle's theory, storytelling

Abstract

The development of digital media has changed the pattern of public communication, including in delivering persuasive messages. This study aims to analyze the rhetorical strategies used by Ferry Irwandi in a YouTube video entitled How To Be a Good Storyteller. This study uses a qualitative descriptive method through observation and content analysis techniques. The focus of the study refers to three elements of classical rhetoric: speaker credibility (ethos), emotional appeal (pathos), and logical reasoning (logos). The results of the study show that Ferry Irwandi consistently integrates these three elements in delivering his narrative. He builds ethos through personal experience, activates pathos with a relaxed and familiar language style, and composes logos sequentially and systematically. This study concludes that classical rhetorical strategies remain relevant and effective in increasing the persuasive power of communication in the digital era.

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PENTAS: Jurnal Ilmiah Pendidikan Bahasa dan Sastra
Published
2025-11-29
How to Cite
Sulmayanti, I., Hasanah, U., Trianjani, M., & Sari, L. (2025). ANALISIS RETORIKA FERRY IRWANDI DALAM VIDEO YOUTUBE: “HOW TO BE A GOOD STORYTELLER”. PENTAS : Jurnal Ilmiah Pendidikan Bahasa Dan Sastra Indonesia, 11(2), 1-10. https://doi.org/https://doi.org/10.52166/pentas.v11i2.10282
Issue
Vol 11 No 2 (2025): PENTAS: November 2025
Section
Articles
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