[1]
H. Hasmah, M. Irawan, and A. Sundari, “PENGARUH STRATEGI PROMOSI GRATIS ONGKOS KIRIM, DISKON, DAN CASHBACK SHOPEE TERHADAP KEPUTUSAN PEMBELIAN GEN Z DI ERA DIGITAL MARKETING (studi kasus pada gen z di kecamatan karanggeneng)”, J-EEMB (Journal of Economic Entrepreneurship and Management Business), vol. 1, no. 2, pp. 24-34, Dec. 2025.