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Latif N, Suharyanto S, Dwiarta IMB. MENGELOLA KEKUATAN MEREK DAN ALIANSI STRATEGIS: INOVASI DALAM PEMASARAN SPONSORSHIP PADA EVENT KUSTOM KULTURE DI INDONESIA. J-MACC : journal of management and accounting [Internet]. 31Oct.2025 [cited 21Jan.2026];8(2):246-61. Available from: https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/11065