L. Ainiyah, S. Shoimah, and M. Huda, “PENGARUH AUGMENTED REALITY MERKETING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MINAT BELI KOSMETIK MAYBELLINE DI PLATFORM SHOPEE”, J-MACC : journal of management and accounting, vol. 8, no. 2, pp. 387-399, Oct. 2025.