AZ-ZAHRA, Salwa Meindika; KHOIROTUNNISA, Fani. PERAN CUSTOMER RELATIONSHIP MANAGEMENT DALAM MENINGKATKAN EFEKTIVITAS PELAYANAN PURNA JUAL PADA CV. CAHAYA BONANZA ABADI. J-MACC : journal of management and accounting, [S. l.], v. 9, n. 1, p. 72–86, 2026. DOI: 10.52166/j-macc.v9i1.11721. Disponível em: https://e-jurnal.unisda.ac.id/index.php/J-MACC/article/view/11721. Acesso em: 28 oct. 2026.