Ainiyah, L., Shoimah, S. and Huda, M. 2025. PENGARUH AUGMENTED REALITY MERKETING, ONLINE CUSTOMER REVIEW, DAN BRAND IMAGE TERHADAP MINAT BELI KOSMETIK MAYBELLINE DI PLATFORM SHOPEE. J-MACC : journal of management and accounting. 8, 2 (Oct. 2025), 387-399. DOI:https://doi.org/https://doi.org/10.52166/j-macc.v8i2.10738.