Andrianto, A. and Darajat, M.N. 2026. ETIKA BISNIS DIGITAL DALAM TRANSFORMASI UMKM : STUDI FENOMENOLOGI PELAKU USAHA MARKETPLACE. J-MACC : journal of management and accounting. 9, 1 (Jun. 2026), 1–20. DOI:https://doi.org/10.52166/j-macc.v9i1.12754.