ANALYSIS OF AGROINDUSTRY EFFICIENCY RENGGINANG LORJUK IN THE VILLAGE OF PADEMAWU DISTRICT PADEMAWU DISTRICT PAMEKASAN MADURA

Abstract

Rengginang is one of the fishery commodities that has many benefits. Nutritionally Rengginang fish is a very high source of protein. One of the processed Rengginang is quite interested community or consumer is Rengginang lorjuk.The study was conducted with the aim to mengerRinangi karagRengginangstik and factors that affect the purchase Rengginang lorjuk in Pamekasan District. The study was conducted in Pamekasan, Madura in October 2016. The number of respondents as many as 70 consumers selected by Incidental Sampling. Data were analyzed by descriptive and factor analysis.From result of research indicate that most of respondent who do purchase Rengginang lorjuk is woman, status of housewife, aged over 35 Rengginangn, individual income earned between Rp 1.000.000,00 to Rp. 2,500,000.00 per month assuming the price of Rengginang lorjuk in affordable category by consumers. Consumers buy or consume Rengginang lorjuk not as a staple food but as a culinary, souvenir, and snack foods. The eight factors that the respondent considers consecutively are price, taste, packaging, presentation, satisfaction, income, and demographics.