PENGARUH PRODUK , HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PELANGGAN PENGGUNA JASA DI JNE MOJOKERTO

  • hartono hartono Universitas Islam Darul Ulum

Abstract

Marketing services is very important for a service company in order to market a product company into the market in accordance with the target so that the product is known in the community and consumed by the community. Therefore, this study aims to examine various factors that can influence the decisions of customer service users of PT JNE Mojokerto City. Object in this research is 100 customer, using multiple linear regression technique proved that hypothesis which sounded suspected product, price and service quality influence on customer service user decision acceptable by using F count equal to 3,213. From the calculation of the above three variables turns out that product variables have the strongest influence (dominant) supported with the result r = 0.224 then the service quality variable r = 0.199 and then the variable Price r = -0,033. Through this research, the suggestion that can be submitted is PT JNE Kota Mojokerto need to give big portion of attention related to imaging product image and no less important for price sector and service quality need to be considered.

Downloads

Download data is not yet available.

References

Alisjahbana, S. W. et al. (2018) ‘Substitution Local Resources Basalt Stone Scoria Lampung, Indonesia, as a Third Raw Material Aggregate to Increase The Quality of Portland Composite Cement (PCC)’, International Journal of Engineering & Technology, 7(2), pp. 484–490.
Kotler, Philip, 1997, Manajemen Pemasaran
,Prenhallindo, Jakarta.
-----------------, 2000, Manajemen Pemasaran
Jilid 2, Bumi Aksara, Jakarta.
-----------------, 2001, Manajemen Pemasaran,
PT. Prehallindo, Jakarta.
-----------------, 2002, Manajemen Pemasaran
1, Milenium ed, PT
Prenhallindo, Jakarta.
-----------------,2003, Manajemen Pemasaran.
edisi kesebelas, Indeks kelompok
Gramedia, Jakarta .
-----------------, 2009, Manajemen Pemasaran,
Erlangga, Jakarta.
Lamb , Hair, Mc Daniel, 2001, Pemasaran,
Edisi pertama , PT Salemba Emban
Patria, Jakarta
Lovelock, cristoper H dan Lauren K.
Wright, 2000, Manajemen
Pemasaran Jasa, Alih bahasa Agus
Widyantoro, Cetakan Kedua,
PT.INDEKS, Jakarta .
Mullins, Walker J, O.C., Boyd, H.W, and
Larreche, J.C, 2005, Manajemen
marketing, Ghalia,Bogor.
Nasution, M.N, 2005, Manajemen Mutu
Terpadu, Edisi Kedua, Ghalia
Indonesia,Bogor
Nitisemito, Alex s, 2000, Manajemen
Pemasaran, Ghalia Indonesia,
Jakarta.
Prawirosentono, Suyadi, 2002, Strategi
Pengambilan Keputusan Bisnis,
Cetakan Pertama, PT Bumi Aksara,
Jakarta
Rangkuti, Freddy, 2002, Measuring
Costumer Satisfaction, teknik
mengukur dan strategi
meningkatkan kepuasan pelanggan
,Gramedia Pustaka Utama, Jakarta.
Ratnasari,Ririn Tri, Mastuti Aksa, 2011,
Manajemen Pemasaran Jasa,Ghalia
Indonesia, Bogor.
Setiawan, M. I. et al. (2018) ‘The Correlations between Airport Sustainability and Indonesian Economic Growth’, in IOP Conference Series: Earth and Environmental Science. IOP Publishing, p. 12089.
Schiffman, Leon G, dan Lesli Lazer Kanuk.
2000. Consumer Behaviour,
diterjemakan oleh Ali Santoso, PT
Prehalindo, Jakarta.
Aswari, Aan. 2017. “Sibernetika, Teknologi Siber Dan Kebutuhan Hukum.”
Aswari, Aan, Syamsudin Pasamai, Nurul Qomar, and Ilham Abbas. 2017. “Legal Security On Cellphone Trading Through Electronic Media In Indonesia.” Jurnal Dinamika Hukum 17(2):181–87.
Djanggih, Hardianto and Aan Aswari. n.d. “INFORMATION TECHNOLOGY CRIMES AGAINST CHILDREN AS VICTIMS.”
Kurniasih, Nuning. 2017. “Internet Addiction, Lifestyle or Mental Disorder? A Phenomenological Study on Social Media Addiction in Indonesia.” KnE Social Sciences 2(4):135–44.
Kurniasih, Nuning. 2018. “Knowledge Management of Agricultural Prophecy in the Manuscript of Sundanese Society in Tasikmalaya District of West Java Indonesia.”
Kurniasih, Nuning, Prosiding Makalah Seminar Nasional, and Fikom Unpad. 2016. “Optimalisasi Penggunaan Media Sosial Untuk Perpustakaan.” in Seminar Ilmiah Ilmu informasi dan Perpustakaan.
Kurniasih, Nuning, S. Sos, and M. Hum. 2013. “Penggunaan Media Sosial Bagi Humas Di Lembaga Pemerintah.” in Forum Kehumasan Kota Tangerang.
Wajdi, Muh Barid Nizarudin. 2016. “Monopoli Dagang Dalam Kajian Fiqih Islam.” AT-Tahdzib: Jurnal Studi Islam Dan Muamalah 4(2):81–99.
Wajdi, Nizaruddin and Muh Barid. 2015. “Pendidikan Ideal Menurut Ibnu Khaldun Dalam Muqaddimah.” Jurnal Lentera: Kajian Keagamaan, Keilmuan Dan Teknologi 1(2):272–83.
-------------------,2004, Perilaku Konsumen.
Edisi Ke-7. Diterjemahkan oleh
Zoelkifli Kasip. PT. Indeks, Jakarta.
Sugiyono,2012, Metode Penelitian, Cetakan
ke 15, Alfabeta, Bandung
Susilowati, Dwi, 2001, analisis Perilaku
konsumen, Universitas
Diponegoro, Semarang.
Swastha, Basu dan Irawan, 2003,
Manajemen Pemasaran Modern,
Edisi kedua, cetakan ke sebelas,
Liberty Offset, Yogyakarta.
Published
2022-07-31
Section
Articles