Factors Influencing Customer Loyalty Sharia Business Management Perspective (Study of Assalam Fashion Kios In Berbek Nganjuk Market)
Keywords:
Customer Loyalty, Sharia business, Management perspective
Abstract
In this era, business competition is getting tougher, thus requiring entrepreneurs to
have a special strategy to win the competition. Based on the theory of customer loyalty
factors from the perspective of sharia business management, the loyalty factor that can be
used is to serve and be humble, honest and trustworthy, not to badmouth, and to act fairly in
business. This research tries to analyze the factors of customer loyalty that the Assalam
Clothing Kios grows and maintains customer loyalty. The method used is descriptive
qualitative with data sources obtained from interviews, observation, and literature study.
Based on the research that has been done, the results show that Kios Assalam Clothing is
successful in maintaining and growing customer loyalty by using factors that lead to
customer loyalty in the form of serving and being humble, honest and trustworthy, not liking
to badmouth, and being fair to customer.
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References
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Zulfa, M. (2010). The Effect of Islamic Service Loyalty and Image on Patient Satisfaction and Loyalty of Central Java Islamic Hospital. Surabaya: unpublished, Airlangga University Postgraduate Programis not.
Anoraga, P. (2011). Introduction to Business. Jakarta: PT Rineka Cipta.
Aprianto, I., Andriyansyah, M., Qodir, M., & Hariyanto, d. M. (2020). Ethics and Concepts of Sharia Business Management. Sleman: Deepublish.
Assauri, S. (2013). Marketing Management: Basics, Concepts, and Strategies. Jakarta: PT Raja Grafindo Persada.
Damayati, I., Ariwibawa, P., & Paryono, d. (2020). Analysis of Factors Affecting Customer Loyalty of NAGA Swalayan Ciracas East Jakarta. Judicious Journal, Volume 01(Issue 02), p. 02. 69. Retrieved from https://journal.neolectura.com/index.php/judicious/article/view/145
Darwin, S., & Kunto, d. Y. (2014). Analysis of the Effect of Service Quality on Customer Loyalists with Customer Satisfaction and Trust as Intervening Variables in Manulife Indonesia-Surabaya Life Insurance. Petra Journal of Marketing Management, Vol 2, No. 1, 10. Retrieved from http://publication.petra.ac.id/index.php./manajemen-pemasaran/articel/view/2316
Griffin, J. (2019). Customer Loyality. Jakarta: Erlangga.
Hasibuan. (2011). Human Resource Management. Jakarta: Bumi Angkasa.
Hilma, R. (2022). The Influence of Islamic Business Ethics on Consumer Loyalty to MSMEs in Aree Pidie Village. Banda Aceh: repository.ar-raniry.ac.id. Retrieved from http://repository.ar-raniry.ac.id/id/eprint/24444/
Ilyasa, N. (2018). Inventors of Business Premises, Product Displays and Personal Selling Islamically Towards Purchasing Decisions in the Batik Market of Trusmi Village, Cirebon Regency in 2018. INCLUSIVE (Journal of Economic Research Studies and Islamic Law), Vol. 3 No.2, 106-120. Retrieved from https://www.syekhnurjati.ac.id/jurnal/index.php/inklusif/article/view/2885
Intan, Y. C., Putri, S. M., & et al. (2021). Human Resource Management (HRM) In Industry 5.0. Seleman: Zahir Publishing.
Isqa, M. I. (2016). Role of Corporate Image, Product Quality and Costumer Value in Costumer Loyality. Journal of Bassic and Applied Scientific Reserch, 121.
Jaya, I. M. (2020). Quantitative and Qualitative Research Methods Theory, Application, and Real Research. Yogyakarta: The Great Son of Indonesia.
Khoiriyah, M. (2010). Analysis of PeruvianServices m Sharia Pawnshops Towards Consumer Loyalty (Study on Sharia Pawnshops in Malang Branch). Unfortunate: etheses.uin-malang.ac.id. Retrieved from http://etheses.uin-malang.ac.id/id/eprint/44276
Kinanti, R. A., Zikwan, M., Rachamawati, & et al, d. (2022). ManSharia Business management. London: CV. Indonesian Science Media.
Kolo, S. M., & Darma, d. G. (2020). The Most Important Factors Affecting Customer Satisfaction and Loyalty of 4G Network Users in Denpasar. Journal of Business Management, Volume 17, No.1, pp. 70-71. Retrieved from http://journal.undiknas.ac.id/index.php/magister-manajemen/articel/view/2342
Komsyiatin. (2023, February Thursday). Data on the number of loyal customers. (D. S. Wahyuningsih, Interviewer)
Lestari, F. A., Nataly, F., & Fatimah, d. (2020). Descriptive Study ofQualitative ipsi Brand Loyalty Wardah in the Advanced Indonesian College of Health Sciences. Scientific Journal of Communication, Volume 12 No.01, p. 12. 14. Retrieved from http://journal.stikom-ima.ac.id/jurnal-stikom/index.php./jikom1/article/view/111
Mashuri. (2020). Analisis Dimension of Customer Loyalty Based on an Islamic Perspective. Our Scientific Journal of Economi, Vol. 9, No. 1, p. 1. 62-63. Retrieved from http://ejournal.stiesyariahbengkalis.ac.id./index.php/iqtishaduna/article/view/212
Mawawi, D. D. (2018). The Effect of Penerapan Islamic Perspektive On Marketing Mix On Consumer Loyalty (Case Study in Ayu Hijab and Fashion Store Metro City. Metro: repository.metrouniv.ac.id. Retrieved from https://repositiry.metrouniv.ac.id/id/eprint/970/
Musyafak, N., & Nisa, d. L. (2014). Community Resilience Against Radicalism Peaceful Action in Religious Conflict. Semarang: CV Lawwana.
Parakkasi, I. (2021). Sharia Business Management. Publisher Linda Bestari.
Gems, S., & Azmi, d. I. (2020). Review of Islamic Business Ethics In ImprovingCustomer Responsibility Culinary Center on Tondong Road, North Sinjai District. Journal of Adz-Dzahab: Journal of Islamic Economics and Business, 36-44. Retrieved from http://journal.iaimsinjai.ac.id/index.php/adz-dzahab/article/view/302
Santosa, A. D., Raharja, D. S., & Sovitriana, d. R. (2022). Determinants of Customer Loyalty of PT Nabawi Mulia Qualitative and Quantitative Approach Using PLS SEM. Journal of IKRAITH-ABDIMAS, Vol 5 No 2, p. 2. 34-37. Retrieved from http://journal.upi-yai.ac.id/index.php/IKRAITH-ABDIMAS/article/download/1633/1341
Sari, A. A., & Yasa, d. N. (2020). Customer Trust Between The Company's Image and Price Fairness Relationship with U.S. Loyalists Mapemall.com Customers. Klaten: Lakeisha Publishers.
Sisca, Taringan, S. A., & et al. (2022). Service Marketing: A Theoretical and Practical Approach. Bandung: Media Science Indonesia.
Tjiptono, F. (2012). Marketing Strategy. Yogyakarta: Andi Offset.
Vildayanti, R. A. (2019). Analysis of the Influence of Customer Delidht (Fairand Honest), Best Service (Esteem) and Suprised / Finishing Touch) on Customer Loyalty of Es Teler 77 in Central Jakarta in 2019. Journal of Applied Business and Economy, Vol. 5 No. 4, 31 5-339. Retrieved from https://journal.lppmunindra.ac.id/index.php/JABE/article/view/4182
Wardani, Y. M., & Ridlwan, d. A. (2022). Application of Islamic Ethics in Building Customer Loyalty to PT. Cape Abadi. Journal of Sharia Economics Indonesia, Vol.12 No. 1, 37-52. doi:http://dx.doi.org/jesi.2022.12(1).37-52
Zulfa, M. (2010). The Effect of Islamic Service Loyalty and Image on Patient Satisfaction and Loyalty of Central Java Islamic Hospital. Surabaya: unpublished, Airlangga University Postgraduate Programis not.
Published
2023-02-28
How to Cite
Wahyuningsih, D., & Habib, M. (2023). Factors Influencing Customer Loyalty Sharia Business Management Perspective (Study of Assalam Fashion Kios In Berbek Nganjuk Market). Madani Jurnal Politik Dan Sosial Kemasyarakatan, 15(01), 207-224. Retrieved from http://e-jurnal.unisda.ac.id/index.php/MADANI/article/view/4083
Section
Articles
