PENGARUH ENTREPRENEURIAL SPIRITUALITY DAN SOCIAL MEDIA ADOPTION TERHADAP KEBERLANJUTAN KINERJA UMKM DENGAN MEDIASI KAPABILITAS INOVASI
(SURVEY PADA UMKM DI KAWASAN WISATA SUNAN DRAJAT LAMONGAN)
Keywords:
Entrepreneurial Spirituality, Social Media Adoption, Kapabilitas Inovasi, Keberlanjutan Kinerja UMKM
Abstract
Globalisasi, sistem komputerisasi dan kemajuan teknologi mengharuskan UMKM (Usaha Mikro, Kecil dan Menengah) untuk mengadopsi sosial media dengan tujuan meningkatkan kapabilitas inovasi sehingga tercipta keberlanjutan kinerja UMKM. Tujuan penelitian ini untuk menjelaskan pengaruh Entrepreneurial Spirituality, Social Media Adoption terhadap keberlanjutan kinerja UMKM di Kawasan wisata religi Sunan Drajat Lamongan dengan mediasi kapabilitas inovasi. Jenis penelitian ini menggunakan Data yang digunakan dalam penelitian ini adalah Explanatory Research dengan menyebarkan kuesioner kepada 132 pelaku UMKM yang tergabung Paguyuban Singomengkok. Metode yang digunakan untuk menganalisis data adalah analisis deskriptif dan PLS (Path Least Square). Berdasarkan analisis deskriptif, dari 132 pelaku UMKM, 88 di antaranya adalah perempuan dengan rentang usia 26 sampai 35 tahun. Hasil analisis SEM-PLS menunjukkan bahwa Entrepreneurial Spirituality, Social Media Adoption mampu meningkatkan keberlanjutan kinerja UMKM dengan meningkatkan kemampuan berinovasi produk dan juga pelayanan kepada konsumen.
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Bernoff J, Li C. Harnessing the power of the oh-so-social web. MIT Sloan management review. 2008;49(3):36.
Covin, J. G., and Slevin, D. P. (1998). Adherence to Plans, Risk Taking, and Environment as Predictors of Firm Growth. J. High Technol. Manag. Res. 9, 207–237. doi: 10.1016/S1047-8310(98)90005-0
Hanadian Nurhayati-Wolff. Social Media in Indonesia – Statistics and Facts [Internet] Tersedia dari: www.statista.com.
Solis B. Engage: The complete guide for brands and businesses to build, cultivate, and measure success in the new web: John Wiley & Sons; 2010.
Tajudeen FP, Jaafar NI, Ainin S. Understanding the impact of social media usage among organizations. Information & Management. 2018;55(3):308–21.
Tajvidi R, Karami A. The effect of social media on firm performance. Computers in Human Behavior. 2017:105174
Toma, S. G., Marinescu, P., and Dogaru, I. (2017). “Entrepreneurial spirit and innovation,” in Proceedings of the International Management Conference. Faculty of Management, Academy of Economic Studies, Bucharest.
Fardiansyah, Hardi dkk. 2022. Sumber Daya Manusia Mencapai Keberlanjutan di Berbagai Sektor. Bandung: CV Media Sains (Siti Shoimah: Chapter 6 Sektor Pariwisata)
Parveen, F., Jaafar, N. I., & Ainin, S. (2016) Social Media’s impact on Organizational Performance and Entrepreneurial Orientation in Organizations. Management Decision, 54(9), 2208-2234. http://doi.org/10.1108/MD-08-2015-0336
Banjarnahor et al. Teknologi Digital Kewirausahaan dan UMKM. Medan: Yayasan Kita Menulis; 2022
Aas, T. H, & Breunig, K. J. Conceptualizing innovation capabilities: A contingency perspective. Journal of Entrepreneurship, Management and Innovation. 2017. 13 (1), 7-24
Lina, L. F., & Permatasari, B. Social Media capabilities dalam adopsi media sosial guna meningkatkan kinerja UMKM. Jembatan [internet] 2020; 17 (2) 227-238. Available from: Jembatan : Jurnal Ilmiah Manajemen (unsri.ac.id)
Mastarida F. Dampak Penggunaan Sosial Media Terhadap Kinerja Bisnis. Ekuitas [internet] 25Feb.2022 [cited 02Apr.2023];3(3):468-473. Available from: http://ejurnal.seminar-id.com/index.php/ekuitas/article/view/1188
Mahirah L, Sisilia K, Setyorini R. ANALISIS TOE MEMPENGARUHI ADOPSI MEDIA SOSIAL UNTUK PRODUK UMKM DI SENTRA KREASI KABUPATEN BANDUNG. mea [Internet]. 25Sep.2022 [cited 13Apr.2023];6(3):176-94. Available from: http://www.journal.stiemb.ac.id/index.php/mea/article/view/2247
Sugiyono (penulis). Metode penelitian kuantitatif / Prof. Dr. Sugiyono. Bandung :: Alfabeta,, 2022.
Bougie, Roger (penulis); Sekaran, Uma (penulis). Research methods for business : a skill building approach / Roger Bougie, Uma Sekaran. New Jersey :: Wiley ,, 2020; © 2020
Miller, D., and Friesen, P. H. (1978). Archetypes of strategy formulation. Manag. Sci. 24, 921–933. doi: 10.1287/mnsc.24.9.92
Pawitan, G., Nawangpalupi, C. B., and Widyarini, M. (2017). Understanding the Relationship Between Entrepreneurial Spirit and Global Competitiveness: Implications for Indonesia. Int. J. Bus. Soc. 18, 261–278
Yang C-C. Assessing the moderating effect of innovation capability on the relationship between logistics service capability and firm performance for ocean freight forwarders. International Journal of Logistics Research and Applications. 2012;15(1):53–69.
Camisón C, Villar-López A. Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of business research. 2014;67(1):2891–902.
Grant RM. Toward a knowledge-based theory of the firm. Strategic management journal. 1996;17(S2):109–22.
Antoncic B, Prodan I. Alliances, corporate technological entrepreneurship and firm performance: Testing a model on manufacturing firms. Technovation. 2008;28(5):257–65.
Calantone RJ, Cavusgil ST, Zhao Y. Learning orientation, firm innovation capability, and firm performance. Industrial marketing management. 2002;31(6):515–24.
Lawson B, Samson D. Developing innovation capability in organization: a dynamic capabilities approach. International journal of innovation management. 2001;5(03):377–400.
Published
2023-10-31
How to Cite
Shoimah, S., Muhajir, A., & Rosyid, M. (2023). PENGARUH ENTREPRENEURIAL SPIRITUALITY DAN SOCIAL MEDIA ADOPTION TERHADAP KEBERLANJUTAN KINERJA UMKM DENGAN MEDIASI KAPABILITAS INOVASI. J-MACC : Journal of Management and Accounting, 6(2), 186-200. https://doi.org/https://doi.org/10.52166/j-macc.v6i2.4904
Section
Articles
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