PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE
Keywords:
psychological consumer, online shopping, purchase decision
Abstract
The research's purpose is to examine the effect of consumers' psychological factors consist of motivation, perception, learning, beliefs, and attitudes toward online purchase decisions. This research focuses on Gen Z in the Malang Raya that have made purchases through the marketplace especially Shopee which is not deeply studied yet on previous research. The sample of this research is 97 respondents by purposive sampling. Data analysis has conducted by multiple linear regression. Finding of this research is a phycological factor has a significant effect on online purchase decisions.
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References
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Al-Azzam, A. F., & Al-Mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. The Journal of Asian Finance, Economics and Business, 8(5), 455–463. doi:https://doi.org/10.13106/JAFEB.2021.VOL8.NO5.0455
Boulware, R. (2014). Encyclopedia of American Business. (W. D. Folsom, Ed.) New York, USA: Facts On File, Incorporated.
Chapuzet, A. C., & Bawono, S. (2021). New Way Modern Marketing New Perspective Of Marketing In Digital Era For Effective Marketing in Digital Age. Malang: Janega Press.
Daga, R., & Indriakati, A. J. (2022). Religiosity, Social And Psychological Factors On Purchase Decisions And Consumer Loyalty. Jurnal Manajemen, 26(3), 469-491. doi:http://dx.doi.org/10.24912/jm.v26i3.941
Dalgic, T., & Sevtap, U. (2018). Utilizing Consumer Psychology in Business Strategy. Hershey: IGI Global.
Durmaz, Y. (2014). The Impact of Psychological Factors on Consumer Buying Behavior and an Empirical Application in Turkey. Asian Social Science, 10(6), 194-204. doi:DOI: 10.5539/ass.v10n6p194
Experts, A. (2014). Objective Marketing Aptitude. New Delhi, India: Arihant Publication India Limited. Retrieved from https://www.google.co.id/books/edition/Objective_Marketing_Aptitude/qBvzDwAAQBAJ?hl=id&gbpv=1&dq=psychological+factor+of+consumer&pg=PA28&printsec=frontcover
Fitrayanti, V., & Purwanto. (2020). The Influence of Personal and Psychological Factors toward Consumer Purchase Decision (Case Study: PETERSAYSDENIM, Bandung). Journal of Management and Leadership, 3(2), 26-38. Retrieved from https://jurnal.tau.ac.id/index.php/jml/article/download/182/159
Gunawan, S. (2015). The Impact of Motivation, Perception and Attitude toward Consumer A Study Case of Surabaya and Jakarta Society on Carl’s Junior. iBuss Management, 3(2), 154-163.
Kotler, P., & Amstrong, G. (2018). Principles of Marketing 17e Global Edition. Harlow England: Pearson.
Kusumaningsih, S., Sutopo, J., & Nurlaeli, F. (2021). Buku Panduan Marketplace. Surabaya: Global Aksara Pers.
Lisnawati, L., Wibowo, L., & Andi, P. (2018). Empirical study of perceived quality information and perceived information security impact on online purchase in Indonesia. In A. G. Abdullah, R. Hurriyati, R. H. Setianto, A. B. Nandiyanto, B. M. Sukoco, & N. A. Arina (Eds.), Increasing Management Relevance and Competitiveness (pp. 231 - 236). Florida, USA: CRC Press. Retrieved from https://www.google.co.id/books/edition/Increasing_Management_Relevance_and_Comp/SEkPEAAAQBAJ?hl=id&gbpv=1
Qazzafi, S. (2020). Factor Affecting Consumer Buying Behavior: A Conceptual Study. IJSRD - International Journal for Scientific Research & Development, 8(2), 1205-1208. Retrieved from https://www.researchgate.net/profile/Sheikh-Qazzafi/publication/341407314_Factor_Affecting_Consumer_Buying_Behavior_A_Conceptual_Study/links/5ebe91ff458515626ca881dc/Factor-Affecting-Consumer-Buying-Behavior-A-Conceptual-Study.pdf
Published
2023-10-31
How to Cite
Wijayanti, R., Evelina, T., Budiarti, L., & Pribadi, J. (2023). PENGARUH FAKTOR PSIKOLOGIS KONSUMEN SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN ONLINE. J-MACC : Journal of Management and Accounting, 6(2), 236-247. https://doi.org/https://doi.org/10.52166/j-macc.v6i2.4773
Section
Articles
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