PENGARUH TEKNOLOGI INFORMASI, PENGETAHUAN INVESTASI DAN MOTIVASI INVESTASI TERHADAP MINAT INVESTASI MAHASISWA

Abstract

Investment interest is a desire that arises from within a person to learn
everything related to investment. The purpose of this study was to see
how much influence information technology, investment knowledge
and investment motivation had on the investment interest of YPPI
Management Study Program students at Rembang University with an
active student population of YPPI Management Study Program at
Rembang University from Class of 2019 to 2021, totaling 260 and
obtaining a sample of 80 student. In selecting the sample of this study
using a proportional stratified random sampling technique. With
multiple linear regression data analysis techniques. This study found
that the variables of information technology and investment motivation
had a positive and significant effect on the investment interest of YPPI
University Management Study Program students in Rembang. while
the investment knowledge variable has a positive but not significant
effect on the investment interest of YPPI University Management Study
Program students in Rembang. the determination test shows a result of
73.6%, which means that the independent variables (information
technology, investment knowledge and investment motivation) can
explain the influence of the dependent variable (student investment
interest) of 73.6%, while the remaining 26.4% is influenced by factors
other than the research model.