PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TIKET TERHADAP KEPUASAN PENGUNJUNG WISATA EDUCATION GONDANG OUTBOND (WEGO) LAMONGAN

  • Nawari Nawari universitas islam darul 'ulum lamongan
  • Nur Lailatul Mahfudho universitas islam darul 'ulum lamongan
DOI: https://doi.org/10.52166/j-macc.v2i1.1443
Keywords: Product Quality, Ticket Prices, Customer Satisfaction

Abstract

The era of globalization has demanded changes in all fields. One of them is the field of tourism marketing. The purpose of this study was to examine the effect of promotion, product quality and ticket prices on tourist visitor satisfaction. This research was conducted at Gondang Outbond Education Tourism, respondents used 60 visitors of the gondang outbond education tour using SPSS. The results show that product quality and ticket prices have a positive and significant influence on customer satisfaction. while promotion has a negative effect on consumer satisfaction. Product quality and ticket prices are the most important variables in influencing customer satisfaction.

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Published
2019-04-30
How to Cite
Nawari, N., & Mahfudho, N. (2019). PENGARUH PROMOSI, KUALITAS PRODUK DAN HARGA TIKET TERHADAP KEPUASAN PENGUNJUNG WISATA EDUCATION GONDANG OUTBOND (WEGO) LAMONGAN. J-MACC : Journal of Management and Accounting, 2(1), 72-86. https://doi.org/https://doi.org/10.52166/j-macc.v2i1.1443
Issue
Vol 2 No 1 (2019): April
Section
Articles
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