DEIKSIS PERSONA DALAM IKLAN DI MEDIA MASSA
The focus of the problem examined in this discussion was the use of deixis charm in rent in the Mass Media. The study was aimed to obtain a description of "deixis persona in advertising in the mass media". In accordance with the title of the study, the approach used in this research was qualitative descriptive and qualitative study was to discover the new knowledge, or formulate a new theory based on the data that had been collected. The data used in this study were a clause, sentence and discourses contained in an advertisement. Based on the results of discussions at the focus of this issue could be concluded that the use of deixis persona on (1) clause in the form of your words, your, and my, (2) the sentence was in the form of your words, I, thou, and thy, and (3) discourse in the form of your words. Suggestions researchers addressed to researcher was expected to carry out the further studies with the same object but with different problems, for example, assess politeness, implicature, references in advertising language.
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